It was really fun and interesting to have a chance to talk with Cheryl Burgess (@CKBurgess) at IBM’s annual confab on the topic of social business: IBM Connect. The conference had many, many great talks — alas, I only got to be there for a day and most of that was hustling to do my talk.
We initially created this video as part of our Think Academy — a monthly education program that we do virtually for all 400,000+ IBMers on strategic topics like cloud computing, analytics etc. For January’s session, we covered Social Business and the organizers of the program asked me to appear with my colleague Tami Cannizzaro to describe IBM’s point of view on social business. So here you have it — a video initially made just for IBMers, but now we’re using it externally — it’s on YouTube — for example, we played it at my panel discussion with Cheryl Burgess yesterday at IBM Connect.
I’ve been neglecting my blog…but it’s not for lack of online content creation. Far from it! Here are some links to some articles and podcasts I’ve worked on in recent months for other sites. I’m having a great time doing it and may ultimately re-post some of it here or revisit some of the topics in greater detail.
For now, the links:
- B2B Marketing Magazine: Three principles for marketing in the age of cognitive computing
- MarketingProfs Podcast: Employees as Brand Advocates: IBM’s Ethan McCarty Talks to Marketing Smarts
- B2B Magazine: The social business renaissance will not come to you
- Marketing Profs: 82 Percent of CMOs Plan to Increase Their Social Media Use (and You Should, Too)
- Informationweek: 10 Ways To Get Users On The Social Business Bus
A few years ago when my team and I were getting super excited about podcasting (gosh, this must have been like 6 or 7 years ago now that I think about it) we realized that we and our other podcasting pals at IBM needed good intro, outtro and music-bed tracks for our IBM podcasts. So we did a remix of IBM’s rally song from the 1930’s, Ever Onward (original lyrics and music; playable file from 1930s).
We did four mixes…a “corporate” mix which we wanted to sounded newsy, a “warm” mix which we wanted to sound folksy, a “rock” mix we wanted to sound energetic and an embarrassingly named “techno” mix that we wanted to sound, uh, techy.
Say what you will about the titles of the remixes, they were popular! The files were downloaded more than 15,000 from IBM’s intranet and used many, many thousands of times again in podcasts, live employee events, video podcasts and a zillion other contexts. We had negotiated a novel contract with the producer that would allow us to use them as we saw fit with the exception of advertising…this was pretty cutting edge, I think, for the time and allowed IBMers from all around the world to have professional-sounding audio branding for their podcasts without having to negotiate individual licenses.
Anyway, that’s an example of early-days social media enablement for the enterprise that I am pretty happy to have been a part of here at IBM 🙂
Somehow I forgot to post these here despite having uploaded them ages ago to Slideshare. Oh well, here are my slides from the keynote I did at the OMMA track of SXSW earlier this year.
<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/ethanmcc/omma-slides-ibmsxsw” title=”Enterprise transformation through social media” target=”_blank”>Enterprise transformation through social media</a> </strong> from <strong><a href=”http://www.slideshare.net/ethanmcc” target=”_blank”>Ethan McCarty</a></strong> </div>
I keep meaning to share this presentation about social business that I did at Ragan‘s event late last year…<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/ethanmcc/20121128-ragan-mccarty” title=”Social Business @ IBM” target=”_blank”>Social Business @ IBM</a> </strong> from <strong><a href=”http://www.slideshare.net/ethanmcc” target=”_blank”>Ethan McCarty</a></strong> </div>
I attended LinkedIn’s TechConnect conference a month or so ago — I peeled off for a few minutes to describe a bit about how IBMers are using LinkedIn.