IBM On Brand

Jon Iwata lays out the logic and emotion of IBM’s brand in a tidy two minutes.  Worth watching. And rewatching.

<p><a href=”″>“IBM on Brand” by Jon Iwata</a> from <a href=””>VSA Partners</a> on <a href=””>Vimeo</a&gt;.</p>

IBM Design Lab — day three

On Friday we had some important visitors at the Design Lab — IBM’s SVP of Marketing and Communications, Jon Iwata, IBM’s VP of Marketing, John Kennedy and the founder of SY Partners, Keith Yamashita.  The three of them had a walk around the Lab with Ben Edwards and met some of the teams doing work here.  I caught the teams on video along with some reactions from Jon, John and Keith…the video’s about 6 minutes long and gives you an idea of some of the projects we’re working on here.