Bio

Ethan McCarty Head Shot
Ethan McCarty photographed on September 9, 2016 at Bloomberg Headquarters in New York. Download high resolution.

Ethan McCarty is the Global Head of Employee and Innovation Communications for Bloomberg LP. where he leads a team of internal, multimedia and external communications professionals who activate, inform and enable Bloomberg’s 18,000+ employees worldwide. Externally, Ethan’s team tells Bloomberg’s innovation story through its people, workplaces and technologies. As a communicator, technologist, former journalist and ex-IBMer, Ethan often takes the last shrimp at cocktail parties and is prone to dominate games of buzzword bingo. He, his wife and two adorable, nuclear-powered sons live in Brooklyn and frequently eat kale. He tweets now and again at @ethanmcc and blogs intermittently but with gusto at www.ethanmccarty.com

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Before joining Bloomberg, Ethan was Director of Strategic Consulting and Integration for IBM’s Worldwide Marketing and Communications Labs, where he integrated creative, data, and business disciplines and ensured Marketing and Communications teams around the world used the best practices in design, digital communications and modern marketing.

Prior to that, as IBM’s global Director of Social Strategy and Programs, Ethan developed and deployed the enterprise standards, tools, skills and measurement frameworks to continuously improve IBM’s presence on external social media in addition to the social media activity of IBMers.

A former journalist, Ethan came to IBM in early 2000 on the heels of the dotcom bust to manage the internal and external web presence for IBM’s $6 billion/year research division. After two years, he moved to IBM’s Strategic Communications team where he  co-authored IBM’s groundbreaking blogging guidelines, launched IBM’s intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders. He has served as the Editor in Chief of IBM’s global intranet and led IBM’s alumni relations effort, a community that grew from a few thousand to more than 105,000 members during his tenure.

Ethan has a Master’s degree from the New School for Social Research in New York City and a Bachelor’s in Creative Writing from Ohio University.  Ethan is a member of Page Up‘s Operating Committee and an alumnus of the Arthur W. Page Society’s Future Leaders Experience.

Ethan is a Lecturer on Digital Media and Analytics at Columbia’s Strategic Communications Masters program in their School for Professional Studies. He is also on the Board of the Graphic Communications Scholarship Fund, the Dean’s Advisory Council for Ohio University’s School of Communications and the Advisory Commission of New York City College of Technology’s Department of Communications Design.

He is fascinated by the implications of audience-generated content, social computing and new methods of information-discovery and decision-making for large organizations, and the role of the individual in a networked society. Ethan enjoys playing guitar and writing songs with geographically distant collaborators in his virtual band, Indelible Beancurd.

Connect with Ethan on LinkedIn: http://www.linkedin.com/in/ethanmccarty

Follow Ethan on twitter: @ethanmcc

Read Ethan’s sporadic reviews on Yelp and Amazon

Blog posts, articles, interviews and what not

Ethan McCarty is part of the team leading IBM’s marketing and communications practice into the digital world. Within this organization, Ethan heads IBM’s global digital expertise enablement team. This group’s responsibilities include enabling the transformation of digital communications and marketing at IBM through a curriculum of digital strategy workshops and the development of a model for constituency-based digital marketing and communications plans.  In this role, Ethan leads an expertise-related agile software and business process development project called the Expert Locator and Expert Relationship Management system respectively.  The Expert Locator is a mechanism for juxtaposing IBM’s experts with content about IBM’s products, solutions and services offerings.

A former journalist, Ethan came to IBM in 2000 on the heels of the dotcom bust to manage the internal and external web presence for IBM’s $6 billion/year research division. After two years in that role, he moved to IBM’s strategic communications team where he helped to co-author IBM’s groundbreaking blogging guidelines, contributed to the launch and popularization of the IBM intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders. During the subsequent five years he served as the Editor in Chief of IBM’s global intranet, also known as w3, or the On Demand Workplace. In 2007 he also began managing IBM’s alumni relations effort, The Greater IBM Connection, a community that grew from a few thousand to more than 105,000 members during his tenure.

Ethan has a master’s degree from the New School for Social Research and a bachelor’s degree in Creative Writing from Ohio University.

He is fascinated by the societal implications of user generated content; social computing and new methods of information discovery for large organizations; and especially the role of the individual in a networked society. Ethan enjoys playing guitar and writing and producing music and multimedia projects with geographically distant collaborators in his virtual band.

Connect with Ethan on LinkedIn: http://www.linkedin.com/in/ethanmccarty