Serendipitously, two things appeared in the news this week on the same day related to my work. The first is an article I submitted to the Institute for Public Relations a couple months ago. They’d asked me to write a few articles for them late last year; this is the second. “Don’t Measure Internal Communications“
The second is a recap from an event at which I spoke for PR Week — it is a teaser for a full-length article about my talk that will go up in the next print edition of the magazine. “Analytics in Action: Measurement with Meaning“
Both are based on work I’ve been doing at Bloomberg and stuff I learned from my time at IBM. I’m really happy that some of the strategic work I’ve done for these firms is finding an interested audience outside of the company — and really happy that Bloomberg has encouraged me to share.
If you are moved to do so, please pass along the links to anyone you know who might be interested.