Ethan McCarty

Digital strategy | Social business | People-centric biznology

Video: Tech’s Role in the Merger of Comms and Marketing

11-17-2016-1-06-25-pmJustin Tobin (founder of DDG) and I spoke together at iMedia in Santa Barbara last month — it was really fun to prep for it with him and think through some of the ideas we’d discuss. The iMedia crowd are concerned with the state of marketing, advertising, communications and customer/product experience. For this talk, Justin and I contemplated what is happening within organizations as the distinction between “Marketing” as a department and “Communications” as a department deteriorates largely because of disruption to their internal business models. This change — which manifests in the perceptions of our stakeholders and the experiences of our customers and employees — will drive some big decisions for those who have responsibility for organizational reputation and brand.

Here’s the video…

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