I showed up a couple days before the IBM Design Lab opened to help get things set up and brought my video camera with me…Ben Edwards (VP of Digital Design and Development…my boss) took me for a 10 minute tour of the location, which is starting to look great….will be even better with some more furniture and people to work there (both are arriving as I type this!)
As Ben describes in the video, we’re going to have a bunch of teams working in the Design Lab on a variety of digital marketing and communications strategic projects — everything from our ibm.com presence for cloud computing to the web services that allow us to surface experts in social media to digital listening and marketing optimization projects and more. Biznology galore!
I worked at 590 Madison years ago in the early days of IBM’s intranet and long long ago IBM debuted some of its most powerful computers here — it’s a great locaiton for me to return to and an historic location for IBM, which makes it a cool place to design the future 🙂
Here’s the vid: