Ethan McCarty

Digital strategy | Social business | People-centric biznology

Digital strategy labs in Mexico, Milan and Madrid

I’ve been bouncing around the world with my team a bit lately conducting digital strategy labs with IBM’s marketing and communications teams. We did a bunch last year and plan on doing some more this year.  It’s been a great experience.  One of the people on my team, Rowan Hetherington, has posted a description of IBM’s digital strategy workshops and some photos on her blog (including one of me posing as a Spanish business man).

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