>IBF’s Nancy Goebel has a good list for key performance indicators for intranet news in her blog post at the Intranet Benchmarking Forum. Depending on how your intranet is configured, you could certainly add things like ‘action taken’ to the KPIs…like, did the reader download something, click to the next action etc. This is, of course, assuming your have action-oriented content in your news….which you should, imho.
>KPIs for intranet news
Ethan McCarty 