Ethan McCarty

Digital strategy | Social business | People-centric biznology

>The power of a great analogy

>Just reading an article by Johann Hari in the Huffington Post where he uses the following great analogy:

“The world’s climate scientists have shown that man-made global warming must not exceed 2 degrees centrigrade (sic). When you hear this, a natural reaction is — that’s not much; how bad can it be if we overshoot? If I go out for a picnic and the temperature rises or falls by 2 degrees, I don’t much notice. But this is the wrong analogy. If your body temperature rises by 2 degrees, you become feverish and feeble. If it doesn’t go back down again, you die. The climate isn’t like a picnic; it’s more like your body.

Talk about clear.

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