Comments for Ethan McCarty

Comment on IBM Design Lab…nearly open (sneak peek video tour) by Charles Chesnut

Charles Chesnut — Thu, 31 May 2012 13:52:39 +0000

Love it! Can’t wait to move in.

Comment on IBM Design Lab…nearly open (sneak peek video tour) by David

David — Thu, 31 May 2012 13:44:57 +0000

So Ethan, when are you gonna invite us to the design lab

Comment on IBM Design Lab…nearly open (sneak peek video tour) by Christian Carlsson (@chris_carlsson)

Christian Carlsson (@chris_carlsson) — Thu, 31 May 2012 13:33:38 +0000

Can’t wait to see this up and running! On your question about what type of people/skills who will work there, what do think the ratio will be in regards to US vs. non-US people? And how about large market insights vs. small markets/countries? Or, to address it in a different way, how will the Digital Lab secure that the ‘products’ are reusable in for instance a small country like Denmark, with a different resource situation than larger countries? (surprise, surprise that I ask the question… ;o)

Christian Carlsson, Digital Leader, IBM Denmark

Comment on A little Friday fun: How to boost your Klout score in two simple steps by Jasmine

Jasmine — Thu, 19 Apr 2012 03:42:07 +0000

Time to produce some babies, does the rule only apply to first borns?
Now seriously, what was i expecting here

Comment on Social media gardening for the enterprise by ethanmcc

ethanmcc — Fri, 06 Apr 2012 15:08:02 +0000

Tiago — You have a good point here…the “accentuate the people” strategy needs to be pervasive in the enterprise/organization in order to be effective. It can’t be “accentuate only the sale and marketing people.”

Comment on A little Friday fun: How to boost your Klout score in two simple steps by affordablewebpro

affordablewebpro — Sat, 31 Mar 2012 23:06:50 +0000

That’s funny. I’m not sure what your ROI is going to be on that one though. You better hope the kid is cute enough to get a few more cool pics to share or the cost of having a kid for that one spike is gonna be pretty high.

Comment on Social media gardening for the enterprise by Tiago

Tiago — Fri, 30 Mar 2012 13:13:08 +0000

Hi Ethan, I like the “it’s time to weed the garden” analogy and totally agree with the need to “accentuate the people in the organization rather than the products”. In the other hand, I think there’s a very tricky aspect of putting this kind of strategy into practice, which is: it cannot be restricted only to social media… a healthy company needs to embrace this concept not only through all its marketing mix but mostly through the whole company (sales, HR, delivery, customer service, etc.). Otherwise its “accentuate the people” message will probably sound fake. Any thoughts around that?

Comment on People are people, right? Actually, not so much. by Tiago

Tiago — Tue, 14 Feb 2012 09:19:23 +0000

Rowan, more than happy to discuss about it!
PS. if someone else is having problems accessing Prezi please let me know. I tested it again this morning without being logged in with my account and it seems to be working fine…

Comment on People are people, right? Actually, not so much. by Rowan Hetherington (@RoHetherington)

Rowan Hetherington (@RoHetherington) — Tue, 14 Feb 2012 07:15:19 +0000

Going back to Ethan’s topic of groups, I have been contemplating whether to define ‘stakeholders’ as a separate group. It is another term that seems to regularly come up.

I think of ‘Stakeholders’ as a group of people who will be impacted by, or have an interest in a specific project, although these impacts / interests might be for different reasons. For example:
- Employees, customers and shareholders are different stakeholders of a corporation
- Sponsors, implementers and adopters would be stakeholders of a project or change initiative

Do you think ‘Stakeholders’ should be a separate group, in addition to: ‘Audience’, ‘Constituency’ and ‘Persona’?

Comment on People are people, right? Actually, not so much. by Rowan Hetherington (@RoHetherington)

Rowan Hetherington (@RoHetherington) — Tue, 14 Feb 2012 07:05:48 +0000

Hi Tiago, thanks very much for taking the time to think about the Integrated Digital Plan and provide your feedback! I can’t seem to access the Prezi link, but would very much like to talk through your perceptions of the model and your ideas, as input into how to improve it.

Many of your questions arise from elements requiring explanation. There may be better ways to represent these things, so it doesn’t need so much explanation. I’ll be in touch to see if we can find a time to discuss. Thanks again!