Ethan McCarty

Digital strategy | Social business | People-centric biznology

Category Archives: Uncategorized

Volunteerism and Citizenship: One mentor’s story

I just contributed a guest-blog post to the Citizen IBM blog about the volunteer work I am doing at P-Tech. The post is called Volunteerism and Citizenship: One mentor’s story.

The BrainYard interview on social media

The BrainYard interview on social media policy went up last week (I missed it because I was at the Think Forum). http://ow.ly/6GqN5

Talking with kids about the(ir) future

I’m starting as a mentor at a project IBM is doing with the City of New York called P-Tech.  It’s a highschool in Brooklyn that goes for six years — at the end of it the kids earn an associates degree as well as the high school diploma and they are first in line for [...]

Digital listening versus digital talking

One of the things rattling around in my head these days is the emerging importance of the democratization of digital listening.  Publishing (or, talking, if you’ll go with the metaphor) has been thoroughly democratized.  That is, blogs & wikis & video-sharing & podcasts etc have been made so simple that just about anyone on the [...]

I can’t lie, I’m flattered to be quoted at length in Fast Company

I can’t lie, I’m flattered to be quoted at length in Fast Company’s “Move Over Social Media; Here Comes Social Business” http://ow.ly/6t4a2

I’ve been nominated for a #SXSWi panel

I’ve been nominated for a #SXSWi panel about business-to-business social media…but I need a few votes. Hook me up? http://ow.ly/65l93

The future of biznology (circa 1982)

My friend (the great creative mind, adoring father, Frisbee ultimatum-maker and total mensch,) Eli Neugeboren sent me a link to an article from 1982 in the New York Times entitled “STUDY SAYS TECHNOLOGY COULD TRANSFORM SOCIETY” on the occasion of my recent Social Media Today interview about IBM’s social business and digital strategy efforts.  In [...]

Digital strategy labs in Mexico, Milan and Madrid

I’ve been bouncing around the world with my team a bit lately conducting digital strategy labs with IBM’s marketing and communications teams. We did a bunch last year and plan on doing some more this year.  It’s been a great experience.  One of the people on my team, Rowan Hetherington, has posted a description of [...]

Mobile noodle

No, the title doesn’t refer to FourSquare-enabled bowl of Ramen…rather, I was just noodling on an idea for a mobile strategy…er, a way to prioritize mobile strategy anyway. Last week I was talking with a few colleagues at IBM about mobile advertising strategies and it occurred to me that if I were making a mobile [...]

A few thoughts on IBM’s smarter planet blog

Recently Ragan.com interviewed me about IBM’s www.asmarterplanet.com blog — their writer, Matt Wilson, put together a tight article that gets at what we’re trying to do with the blog. What he couldn’t really have captured (because we didn’t discuss it!) is how grateful I am a) to work for a company that gives its employees [...]

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