Digital strategy | Social business | People-centric biznology
The main interesting thing to me about Apple’s recently leaked social media guidelines is that they are titled “retail” guidelines — which begs the question: do they have different guidelines for different areas of their business? Also, they seem pretty standard issue (e.g. they more or less step in a footprint IBM made in early [...]
I just contributed a guest-blog post to the Citizen IBM blog about the volunteer work I am doing at P-Tech. The post is called Volunteerism and Citizenship: One mentor’s story.
The BrainYard interview on social media policy went up last week (I missed it because I was at the Think Forum). http://ow.ly/6GqN5
I’m starting as a mentor at a project IBM is doing with the City of New York called P-Tech. It’s a highschool in Brooklyn that goes for six years — at the end of it the kids earn an associates degree as well as the high school diploma and they are first in line for [...]
One of the things rattling around in my head these days is the emerging importance of the democratization of digital listening. Publishing (or, talking, if you’ll go with the metaphor) has been thoroughly democratized. That is, blogs & wikis & video-sharing & podcasts etc have been made so simple that just about anyone on the [...]
I can’t lie, I’m flattered to be quoted at length in Fast Company’s “Move Over Social Media; Here Comes Social Business” http://ow.ly/6t4a2
The title of this post refers to a session I led last week with my pal, Howard Pyle who has just started as the acting director of digital platform integration at IBM (or something like that). We were both at WPP Stream in Athens, Greece last week and over the weekend (Article on Huffington Post). [...]
I’ve been nominated for a #SXSWi panel about business-to-business social media…but I need a few votes. Hook me up? http://ow.ly/65l93
My friend (the great creative mind, adoring father, Frisbee ultimatum-maker and total mensch,) Eli Neugeboren sent me a link to an article from 1982 in the New York Times entitled “STUDY SAYS TECHNOLOGY COULD TRANSFORM SOCIETY” on the occasion of my recent Social Media Today interview about IBM’s social business and digital strategy efforts. In [...]
I’ve been bouncing around the world with my team a bit lately conducting digital strategy labs with IBM’s marketing and communications teams. We did a bunch last year and plan on doing some more this year. It’s been a great experience. One of the people on my team, Rowan Hetherington, has posted a description of [...]
