Digital strategy | Social business | People-centric biznology
I showed up a couple days before the IBM Design Lab opened to help get things set up and brought my video camera with me…Ben Edwards (VP of Digital Design and Development…my boss) took me for a 10 minute tour of the location, which is starting to look great….will be even better with some more [...]
I did an interview with Drew Neisser a couple weeks back for a piece he was writing for Fast Company and a study he’s doing — he’s interviewed about 100 social media peeps from a bunch of firms around the world in service of a broad social media survey. In the mean time, he published [...]
One major point of “blur” between personal and business is the BYOD (bring your own device) phenomenon that is driving major shifts in IT policy, investment and workforce policy. In a nutshell, you have a preponderance of people using their own devices to do work rather than using the device that the IT department assigns [...]
I am sure Klout and the others in the gang of influence-measuring startups will one day arrive at sophisticated means to gauge influence and determine the topics of influence for individuals…but until then, I offer you all a simple and pleasurable way to game the system. Enjoy Boost your influence on Klout! View more presentations [...]
A while back I had lunch with Rob Key, who is the CEO of Converseon, and we had a wide-ranging conversation about social media management for the enterprise. I shared with him an analogy — we’ve let a thousand flowers bloom and now it’s time to weed the garden. By that I mean a lot [...]
This week the digerati and the everyday netizen alike will look up for a moment from their laptops and smart phones to focus their eyes on Social Media Week, a worldwide series of interconnected events and activities about emerging trends in social and mobile media across all major industries. The people who shape the future [...]
Social business marketing — and, well, marketing and communications in general, really — starts with people. As in, who are you trying to reach? What do you know about them? What do they want to do? What do you want them to do/believe/understand/buy? Since the point of departure is understanding selected groups of people, we [...]
Hey Google, Maybe when I empty the spam I *am* actually in the market for some canned meat. You never know, right? http://ow.ly/i/qtu9
I had my first video conference of the year with my team this week and shared with them a few resolutions for my professional life. After reading Jeremy Hodge’s post along a similar line I thought I’d put them up too (particularly since they are so similar…I can clip from his post!) The main one [...]
Not that anyone asks me anymore why I work for IBM, but this article in Business Insider by Mark Fidelman pretty much nails it. Basically the thesis is that open, collaborative organizations are the way of the future and fear-driven, dictatorial organization are gonna go the way of the do-do. Now, IBM isn’t perfect, but [...]
