Digital strategy | Social business | People-centric biznology
This week the digerati and the everyday netizen alike will look up for a moment from their laptops and smart phones to focus their eyes on Social Media Week, a worldwide series of interconnected events and activities about emerging trends in social and mobile media across all major industries. The people who shape the future [...]
Social business marketing — and, well, marketing and communications in general, really — starts with people. As in, who are you trying to reach? What do you know about them? What do they want to do? What do you want them to do/believe/understand/buy? Since the point of departure is understanding selected groups of people, we [...]
Hey Google, Maybe when I empty the spam I *am* actually in the market for some canned meat. You never know, right? http://ow.ly/i/qtu9
I had my first video conference of the year with my team this week and shared with them a few resolutions for my professional life. After reading Jeremy Hodge’s post along a similar line I thought I’d put them up too (particularly since they are so similar…I can clip from his post!) The main one [...]
Not that anyone asks me anymore why I work for IBM, but this article in Business Insider by Mark Fidelman pretty much nails it. Basically the thesis is that open, collaborative organizations are the way of the future and fear-driven, dictatorial organization are gonna go the way of the do-do. Now, IBM isn’t perfect, but [...]
The main interesting thing to me about Apple’s recently leaked social media guidelines is that they are titled “retail” guidelines — which begs the question: do they have different guidelines for different areas of their business? Also, they seem pretty standard issue (e.g. they more or less step in a footprint IBM made in early [...]
I just contributed a guest-blog post to the Citizen IBM blog about the volunteer work I am doing at P-Tech. The post is called Volunteerism and Citizenship: One mentor’s story.
The BrainYard interview on social media policy went up last week (I missed it because I was at the Think Forum). http://ow.ly/6GqN5
I’m starting as a mentor at a project IBM is doing with the City of New York called P-Tech. It’s a highschool in Brooklyn that goes for six years — at the end of it the kids earn an associates degree as well as the high school diploma and they are first in line for [...]
One of the things rattling around in my head these days is the emerging importance of the democratization of digital listening. Publishing (or, talking, if you’ll go with the metaphor) has been thoroughly democratized. That is, blogs & wikis & video-sharing & podcasts etc have been made so simple that just about anyone on the [...]
