Ethan McCarty
Digital strategy | Social business | People-centric biznology
Moi
Ethan McCarty is part of the team leading IBM’s marketing and communications practice into the digital world.
A former journalist, Ethan came to IBM in 2000 on the heels of the dotcom bust to manage the internal and external web presence for IBM’s $6 billion/year research division. After two years in that role, he moved to IBM’s strategic communications team where he helped to co-author IBM’s groundbreaking blogging guidelines, contributed to the launch and popularization of the IBM intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders. During the subsequent five years he served as the Editor in Chief of IBM’s global intranet, also known as w3, or the On Demand Workplace. In 2007 he also began managing IBM’s alumni relations effort, The Greater IBM Connection, a community that grew from a few thousand to more than 105,000 members during his tenure.
Ethan now leads IBM’s global digital and social strategy team responsible for driving the transformation of digital communications and marketing at IBM, leading the development of digital web services & prototyping digital/social programs, deploying digital social intelligence systems, and social business advocacy including the stewardship of IBM’s social computing guidelines.
Ethan has a bachelor’s degree in Creative Writing from Ohio University and a master’s degree in Liberal Studies from the New School for Social Research. In 2009, Ethan was selected for and participated in IBM’s Corporate Service Corps, a month-long program during which he worked in South Africa consulting on innovative solutions for a local NGO, Businesses Against Crime.
He is fascinated by the societal implications of user generated content; social computing and new methods of information discovery/decision making for large organizations; and especially the role of the individual in a networked society. Ethan enjoys playing guitar and writing and producing music and multimedia projects with geographically distant collaborators in his virtual band, Indelible Beancurd.
Connect with Ethan on LinkedIn: http://www.linkedin.com/in/ethanmccarty
Follow Ethan on twitter: @ethanmcc
Read Ethan’s sporadic restaurant reviews on Yelp
Ethan McCarty is part of the team leading IBM’s marketing and communications practice into the digital world. Within this organization, Ethan heads IBM’s global digital expertise enablement team. This group’s responsibilities include enabling the transformation of digital communications and marketing at IBM through a curriculum of digital strategy workshops and the development of a model for constituency-based digital marketing and communications plans. In this role, Ethan leads an expertise-related agile software and business process development project called the Expert Locator and Expert Relationship Management system respectively. The Expert Locator is a mechanism for juxtaposing IBM’s experts with content about IBM’s products, solutions and services offerings.
A former journalist, Ethan came to IBM in 2000 on the heels of the dotcom bust to manage the internal and external web presence for IBM’s $6 billion/year research division. After two years in that role, he moved to IBM’s strategic communications team where he helped to co-author IBM’s groundbreaking blogging guidelines, contributed to the launch and popularization of the IBM intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders. During the subsequent five years he served as the Editor in Chief of IBM’s global intranet, also known as w3, or the On Demand Workplace. In 2007 he also began managing IBM’s alumni relations effort, The Greater IBM Connection, a community that grew from a few thousand to more than 105,000 members during his tenure.
Ethan has a master’s degree from the New School for Social Research and a bachelor’s degree in Creative Writing from Ohio University.
He is fascinated by the societal implications of user generated content; social computing and new methods of information discovery for large organizations; and especially the role of the individual in a networked society. Ethan enjoys playing guitar and writing and producing music and multimedia projects with geographically distant collaborators in his virtual band.
Connect with Ethan on LinkedIn: http://www.linkedin.com/in/ethanmccarty
