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Digital strategy | Social business | People-centric biznology
May 24, 2014Posted by on
So yesterday was my last day at IBM… Here’s the note I sent to my colleagues.
Subject: So long (for now)
Friends and Colleagues,
After thirteen challenging, rewarding, meaningful years, today is my last day at IBM. I am going to Bloomberg as the Global Head of Internal Communications.
I have worked on amazing projects and programs at IBM — building IBM Research’s digital communications system, launching Autonomic Computing (!), developing and facilitating the Jams, producing the Annual Report, introducing Smarter Planet, personalizing, socializing and democratizing our Intranet, growing our Alumni network, celebrating our Centennial, creating our digital strategy and our Social Media strategy and, last but certainly not least, launching the M&C Labs.
When I told a mentor that I was leaving, he said something that really stuck with me: you are starting to ask questions of yourself now that IBM cannot answer. I think the biggest one is, of course, can I do great things outside of IBM?
At Bloomberg I will be at the crossroads of financial services, media, technology and even politics — the very things that make New York City such an exciting place to live. The company has a very strong and unique culture (and concomitant zaniness too, no doubt) and it is going through an exciting moment — its founder’s return, a massive expansion of the employee population, expansion of the core terminals business into adjacent industries, the very exciting and deliberate expansion of the media and news business — that will make a compelling challenge for me as I build their Internal Communications capability. I aim to apply much of what I have learned from IBM to Bloomberg’s CEO’s quest for a more cohesive identity and narrative for Bloomberg employees.
So I am excited to test my mettle outside of IBM — and nervous too: IBM is like my home town and leaving is scary. Yet I feel very good about the work I’ve done with all of you and the network of relationships I have through IBM. Looking back at my time at IBM, the massively overwhelming feeling is that it has been time very, very meaningfully and well spent. And I have you, my fellow IBMers, to thank for this.
I am hopeful for IBM and all my IBM friends — the company is on the precipice of a set of changes that will be super interesting, challenging and mind-expanding. You can feel the engines revving up for a course-change. And I will be rooting for you to make it in grand style (and not just as a shareholder.)
Because I will always be an IBMer; I feel as though I have a tattoo on my heart in blue ink — it’s the eight bar logo, of course.
July 30, 2013Posted by on
Random thought for today…I really, really like the notion of curated collections — lots of stuff goes in this category…from Pinterest Boards about tats to recent articles in the NY Times. I think it is a powerful indicator of expertise and something people naturally do on the web. The first ‘web sites’ I ever saw were lists of links to meaningful stuff (from that individual’s perspective) typically organized by category. That gave birth to the homepage.
But the instinct goes way deeper than that just being a fan (or even a fanboy) of something — collecting is a human habit and, in the context of social media communications and marketing, can be a powerful indicator of expertise as well as a wonderful way to channel a natural, social behavior into a productive means to render implicit organizational knowledge explicit.
What I am thinking of in particular is that making it easy for people in your organization to create, display and share collections of links to things they find meaningful can be a powerful way to engage the workforce. It gives a context for them to to enjoy their competence, which is a very important dimension of doing meaningful work.
We’ve done some experiments at IBM in this area — some of which have turned into product features, like social bookmarking — that have yielded promising results. People like to create useful categories of stuff and show them off…and seeing what other people have collected, gives insight not only into who they are, but what kind of world they want to create.
March 22, 2013Posted by on
January 28, 2013Posted by on
To all of @IBM’s community managers…and community managers worldwide: Thank you for being the internet’s connective tissue! #CMAD